A Look Back: The History of the Clemson Tigers Logo
Clemson University’s athletic identity is instantly recognizable—bold orange, proud purple, and that unmistakable paw print. But before the Tigers adopted the now-iconic logo we know today, the university’s branding evolved through decades of tradition, transformation, and Tiger pride.
From Tiger Heads to Tiger Paws
In the early 20th century, Clemson’s athletic teams were represented by classic illustrations of tigers—often fierce, detailed, and far from standardized. These early logos varied by sport and department, with many featuring tiger heads or full tiger bodies in a vintage, hand-drawn style.
The turning point came in 1970 when Clemson’s athletics department sought a more unified and modern visual identity. Working with a creative firm and inspired by a real tiger paw cast from a Bengal tiger in Boston, the now-famous Clemson Tiger Paw logo was born. With a slant to mimic the forward motion of a tiger at full stride, the logo became official in 1976 and remains one of the most recognizable marks in college athletics.

Still, fans of the old-school Clemson look never let go of their roots—and neither did we.
The Vintage Clemson Logo Lives On
Today, the vintage Clemson logo is making a proud comeback—celebrated by alumni, students, and families who love the classic look and nostalgic feel. That’s why we at Tailgate Tikes are proud to offer a collection of officially licensed Clemson baby onesies and two-piece pajama sets that feature this beloved vintage design.
Whether you're a Clemson alum outfitting your newest recruit or a Tigers fan raising the next generation of all-stars, our vintage collection lets your little one wear history with pride.
Tailgate Tikes Vintage Clemson Baby Apparel
Our vintage Clemson baby onesies and pajama sets are crafted from buttery-soft bamboo fabric—perfect for sensitive skin, all-season wear, and game day cuddles. Each piece features the retro Clemson Tigers logo in bold orange and purple, bringing the spirit of yesteryear into today’s cozy essentials.
The zippered one-piece sleepers include a double zipper for easy changes, convertible footies, and fold-over mittens in smaller sizes. Our two-piece pajamas are available up to Youth XL and feature the same soft, stretchy fabric and standout design.
Whether you’re cheering from the couch or taking your little one to their first game at Death Valley, these pieces deliver comfort, nostalgia, and serious team spirit.
Where Tradition Meets Tiny Fans
Clemson's history runs deep—and so does its pride. As a women-owned business dedicated to celebrating college sports through quality children's apparel, Tailgate Tikes is honored to be part of that legacy.
Our vintage Clemson Tigers collection brings together history, comfort, and licensed style you can trust. Sizes range from newborn to Youth XL, and with fast, free shipping on $75+ orders and hassle-free returns, there’s never been a better time to gear up your little Tiger.