Tailgate Tikes Privacy Policy

Last updated: February 2, 2026

This Privacy Policy describes the personal information that Tailgate Tikes LLC and our subsidiaries and brands (collectively, “Tailgate Tikes,” “we,” “us,” and “our”) collect about you, why we collect it, how we use it, and when we share it with others. This Privacy Policy also describes the choices you can make about how we collect and use your personal information.

This Privacy Policy covers our online experiences, including our websites and mobile experiences (together, the “Services”).

If you have any questions about this Privacy Policy, please contact us at privacy@tailgatetikes.com.

Personal Information We Collect

We collect personal information when you engage with us. “Personal information” is information that identifies you or can reasonably be linked to you. The exact type of personal information we collect depends on how you interact with us. For example, we collect contact and shipping information to fulfill orders, payment information to process purchases, and information about your interactions with our Services to help operate, secure, and improve our business.

Personal Information Collected Directly from You

We collect personal information directly from you when you choose to provide it, such as when you:

• Create an account
• Make a purchase or request a return or exchange
• Share a photo, review, or other content with us
• Participate in promotions, contests, surveys, or sweepstakes
• Contact us by email, chat, text, phone, social media, or other customer support channels
• Provide information to us whether we request it or not

Personal Information We Collect Automatically

We collect some personal information automatically based on your interaction with our Services. This may include details related to transactions and device or usage information collected through cookies and similar technologies. For example, we may collect information when you:

• Make, attempt, or return a purchase (e.g., items purchased, price, transaction date)
• Access and use our Services (e.g., browser type, access times, pages viewed, IP address)
• Use a computer or mobile device to access our Services (e.g., device model, operating system, unique device identifiers, mobile network information)

Personal Information We Get from Others

We may receive personal information about you from other sources, such as service providers and partners that help us operate our business. Examples may include mailing list providers, payment processors, shipping carriers, analytics vendors, advertising partners, or information you choose to make publicly available (for example through social media).

How We Use Personal Information

We use personal information for business and commercial purposes consistent with this Privacy Policy, including to:

• Process transactions and fulfill orders (including sending order confirmations and shipping updates)
• Provide customer service, returns, exchanges, and warranty or product support where applicable
• Communicate with you about our products, services, promotions, and events (subject to your choices)
• Personalize and improve your experience and our Services
• Administer promotions, sweepstakes, contests, surveys, or similar programs
• Maintain, protect, and improve our Services, systems, and business operations
• Detect, prevent, and respond to security incidents, fraud, or illegal activity
• Comply with law, enforce our policies, and protect our rights and the rights of others

How We Share Personal Information

We may share personal information with the following categories of recipients for the purposes described in this Privacy Policy:

• Service providers and vendors that perform services on our behalf (such as payment processing, order fulfillment, shipping and delivery, customer support, analytics, security, marketing support, and IT services)
• Advertising and marketing partners to support and measure advertising and marketing, including targeted advertising where permitted by law and subject to your choices
• Promotion and contest partners when you participate in a promotion, sweepstakes, or contest (we will provide details at the time of entry)
• Professional advisors such as accountants, auditors, consultants, and lawyers as reasonably necessary for them to provide services to us
• Legal and compliance disclosures when required by law or when we reasonably believe disclosure is necessary to protect rights, safety, and security
• Business transfers in connection with a merger, acquisition, financing, reorganization, bankruptcy, or sale of assets (including negotiations)

All personal information we collect about you may be used by and disclosed to our subsidiaries and brands. We may also combine personal information with other information we receive from you or from third parties to operate, maintain, and improve our Services and business.

Categories of Personal Information We Collect, Use, and Disclose

Order Fulfillment Errors and Misdeliveries

We take reasonable steps to minimize the personal information included on packing materials and to help prevent fulfillment mistakes. In rare situations, a shipment or packing slip may be mispacked or delivered to the wrong recipient. If that happens, we will take reasonable steps to address the issue, which may include:

• Correcting the order (for example, reshipping the correct item)
• Requesting that the unintended recipient securely discard or destroy the packing slip or other materials containing another customer’s information
• Documenting the issue internally to help improve our processes

We encourage customers who receive materials in error to promptly discard them. We do not intentionally share customer shipping information with other customers, and we use reasonable safeguards designed to reduce the risk of unauthorized disclosure.

Our Use of Cookies and Other Tracking Technologies

Our Services use cookies, tracking pixels, web beacons, and similar technologies to operate and improve the Services, understand usage, personalize content, and support advertising. These technologies may collect “click-stream data,” such as what you view, the features you use, the links you click, and other actions you take on our Services, as well as interactions with our emails (for example, whether you open an email or click a link).

We may use third-party analytics services (such as Google Analytics) to help analyze how visitors use our Services and to support advertising. For information on how Google Analytics uses data, you may visit www.google.com/policies/privacy/partners/. To opt out of Google Analytics, you may visit https://tools.google.com/dlpage/gaoptout.

You may be able to use your browser settings or extensions to reject cookies or notify you when cookies are used. If you do not accept certain cookies, parts of our Services may not function properly. More information about cookies may be available in our Cookie Policy (if posted on our site).

Your Privacy Rights and Choices

Correcting Personal Information

You can review and change most personal information in your account at any time. You can also request updates by emailing privacy@tailgatetikes.com. We generally process email requests within 10 days, though some requests may take longer depending on the nature of the request and verification requirements.

Opting Out of Targeted Advertising

Targeted advertising shows you ads that may be more relevant based on activity over time and across different websites or services. Even if you opt out, you may still see ads, but they may be less relevant.

Some cookies and tracking technologies allow us and our partners to show you Tailgate Tikes ads on other websites or apps. We may also work with vendors who use their own cookies and tracking technologies to provide advertising services on our behalf.

You can learn more about interest-based advertising and opt-out options by visiting www.aboutads.info.

Opting Out of Marketing Communications

You may opt out of marketing communications at any time by using unsubscribe mechanisms (where available) or by contacting us at privacy@tailgatetikes.com. To help us process your request, please include your name and the email address or other contact information you want removed from marketing lists.

Even if you opt out of marketing communications, we may still send you non-marketing communications such as order confirmations, shipping updates, and other transactional or service-related messages.

Other Privacy Rights and Requests

Depending on where you live, you may have rights to request additional information about our practices and to access, delete, correct, or obtain a copy of certain personal information, or to opt out of certain processing (such as targeted advertising) as permitted by law. You (or an authorized agent, where permitted) may submit requests by emailing privacy@tailgatetikes.com.

We may need to verify your identity before completing certain requests. Verification may involve matching information you provide with information we have in our records, and in some cases we may request additional information. We will not discriminate against you for exercising your lawful privacy rights.

Children’s Personal Information

While Tailgate Tikes products may be used by children, our Services are intended for people age 16 and older. If you create an account, you may choose to provide information about the children you shop for. This information is optional and may be deleted by contacting privacy@tailgatetikes.com.

We do not knowingly request personal information directly from anyone under the age of 16.

Social Media, Reviews, and User-Generated Content

You can interact with us on social media by liking, following, tagging, or commenting. Information you make available through social media may be visible to others, and the platform may collect information about you and your interactions with our content. If you mention us, tag us, or comment on social media, we may be permitted to use your post in our marketing (for example, reposting on our social channels), subject to applicable law and your rights.

If you submit content (such as photos, videos, or reviews) directly to us through our Services or otherwise, that content may be visible to others depending on where it is posted. If you want us to remove content from locations we control, please email privacy@tailgatetikes.com.

Security and Your Personal Information

We maintain physical, technical, contractual, and operational safeguards designed to help protect personal information. However, no method of transmission or storage is completely secure. We encourage you to use strong passwords, keep account credentials confidential, and contact us promptly if you believe your account has been compromised.

How Long We Keep Personal Information

We keep personal information for as long as reasonably necessary to achieve the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. In determining retention periods, we may consider the amount and sensitivity of information, risk of harm from unauthorized use or disclosure, the purposes for which we process information, business needs, your expectations, and legal requirements.

When we no longer reasonably need personal information, we will either securely delete or destroy it, or de-identify or aggregate it so it can no longer reasonably be linked to you, where permitted by applicable law.

WhatsApp Business Messaging

By contacting us on WhatsApp, you may be opting in to receive messages from Tailgate Tikes over WhatsApp. You can request to stop WhatsApp messaging at any time by telling us in the WhatsApp chat or by emailing privacy@tailgatetikes.com.

Additional U.S. State Privacy Rights

If you are a resident of certain U.S. states (including California and Virginia), you may have additional rights, such as the right to opt out of certain processing (including targeted advertising) and to request access, deletion, or a copy of certain information. To exercise applicable rights, please email privacy@tailgatetikes.com.

Where required by law, we will also honor recognized opt-out preference signals (such as Global Privacy Control) for certain online activities, to the extent feasible for the browser and device you use.

California Notice of Financial Incentive (If Applicable)

From time to time, we may offer discounts, coupons, or other benefits in exchange for participation in marketing programs (for example, signing up for emails or texts). Where required, we will provide the material terms of an offer at the time you are presented with it. You may withdraw from a program at any time by following the opt-out instructions provided.

California “Shine the Light”

California residents may request certain information regarding our disclosure of certain categories of personal information to third parties for their direct marketing purposes during the preceding calendar year. You may make one request per calendar year by emailing privacy@tailgatetikes.com. Please indicate you are making a “Shine the Light” request and provide a current California mailing address.

Notice to International Visitors

Tailgate Tikes operates and is based in the United States. If you use our Services from outside the United States, your information may be transferred to, stored, and processed in the United States or other jurisdictions where our service providers operate. Data protection laws may differ from those in your home country. By using our Services and providing information, you understand that your information may be transferred to and processed in these locations.

Visitors from the European Economic Area and the United Kingdom

Tailgate Tikes does not operate physical stores in the European Economic Area or the United Kingdom. If you are located in the EEA or UK and use our Services, you may have rights under applicable law. Tailgate Tikes is the data controller for personal information processed through our Services. You can contact us at privacy@tailgatetikes.com.

Where applicable, we rely on the following legal bases for processing: contractual necessity (to fulfill orders), legitimate interests (to operate, improve, and secure our Services), legal obligations, and consent (for certain marketing or non-essential cookies where required). You may withdraw consent at any time by contacting us.

Do Not Sell or Share My Personal Information

We may share personal information with third parties, including advertising partners, to help show you ads that are more relevant to your interests and for other reasons described in this Privacy Policy. In certain U.S. states, some of these activities may be considered “sale,” “sharing,” or “targeted advertising.”

Depending on your residency, you may have the right to opt out of these activities. To submit an opt-out request, please email privacy@tailgatetikes.com with the subject line “Opt Out Request.”

If you visit our website with a recognized opt-out preference signal enabled (such as Global Privacy Control), we will process that signal as an opt-out request where required and technically feasible for the browser and device you use.

Mobile Terms of Service

The Tailgate Tikes mobile message service (the “Service”) is operated by Tailgate Tikes (“Tailgate Tikes”, “we”, or “us”). Your use of the Service constitutes your agreement to these Mobile Terms. We may modify or cancel the Service or any of its features without notice. To the extent permitted by applicable law, we may also modify these Mobile Terms at any time and your continued use of the Service following the effective date of any such changes shall constitute your acceptance of such changes.

By consenting to Tailgate Tikes’s SMS/text messaging service, you agree to receive recurring SMS/text messages from and on behalf of Tailgate Tikes through your wireless provider to the mobile number you provided, even if your mobile number is registered on any state or federal Do Not Call list. Text messages may be sent using an automatic telephone dialing system or other technology. Service-related messages may include updates, alerts, and information (e.g., order updates, account alerts, etc.). Promotional messages may include promotions, specials, and other marketing offers (e.g., cart reminders).

You understand that you do not have to sign up for this program in order to make any purchases, and your consent is not a condition of any purchase with Tailgate Tikes. Your participation in this program is completely voluntary.

We do not charge for the Service, but you are responsible for all charges and fees associated with text messaging imposed by your wireless provider. Message frequency varies. Message and data rates may apply. Check your mobile plan and contact your wireless provider for details. You are solely responsible for all charges related to SMS/text messages, including charges from your wireless provider.

You may opt out of the Service at any time. Text the single keyword command STOP to +18333781820 or click the unsubscribe link (where available) in any text message to cancel. You'll receive a one-time opt-out confirmation text message. No further messages will be sent to your mobile device, unless initiated by you.

For Service support or assistance, text HELP to +18333781820 or email info@tailgatetikes.com.

We respect your right to privacy. To see how we collect and use your personal information, please see this Privacy Policy.

Tailgate Tikes Meta AI Policy

At Tailgate Tikes, we use Meta’s AI technology to enhance customer conversations, provide helpful product information, and create a seamless shopping experience. This policy explains how AI is used in our Meta chat experiences, what customers can expect, and how we protect your privacy and trust.

Purpose of AI in Business Chats

Our Meta AI assistant helps customers by:

• Providing details about our officially licensed collegiate and sports-inspired bamboo pajamas, onesies, and accessories.
• Answering common questions about product availability, sizing, shipping, and returns.
• Directing customers to helpful pages such as Size Guide, Wash & Care, or Signup for our 10% off discount.
• Offering support for order tracking, restock updates, and promotions.

Human Oversight and Escalation

Our chatbot is designed to provide fast, friendly service, but some conversations are handled by our human support team. The AI may assist with returns, order status, and general questions — however, high-risk or sensitive topics such as complaints, licensing inquiries, or media requests are escalated to a team member.

For these matters, please Contact Us.

Accuracy and Transparency

The AI strives to provide accurate and up-to-date information about Tailgate Tikes products and policies. As details such as shipping timelines, restocks, or promotions may change, we encourage customers to verify key information on our official website: www.tailgatetikes.com.

If unsure, the AI will recommend checking official pages or contacting our customer service team.

Data Use and Privacy

All interactions with our AI are subject to Meta’s Business Chats using AI from Meta policies and Tailgate Tikes’ own privacy standards. We do not sell or share personal information collected during AI chats. Any data collected is used only to improve your shopping experience and ensure accurate order support. To provide quality service, we may use AI from Meta to generate chat responses for our customers. Your use of AI from Meta is subject to Meta’s AI Terms and Privacy Policy. Your feedback and messages may be used to improve AI at Meta.

For more about business chats using AI from Meta visit Business Chats Using AI From Meta.

Customer Choice

You can always choose to speak directly with a Tailgate Tikes team member instead of interacting with our AI assistant. To do so, simply request “human support” during your chat or Contact Us.

Continuous Improvement

We regularly review AI responses to ensure they reflect Tailgate Tikes’ friendly, accurate, and family-focused brand voice while staying aligned with Meta’s evolving AI policies. Updates to this policy will be reflected here as changes occur.

Privacy Policy Updates

If our privacy practices change, we will post an updated Privacy Policy. The “Last updated” date at the top indicates when this Privacy Policy was most recently revised. If you do not agree with our privacy practices, you may choose how you engage with Tailgate Tikes, including limiting the personal information you provide.

Contact Tailgate Tikes

For questions or requests related to this Privacy Policy, please email privacy@tailgatetikes.com.